Your three tasks:
- Choose an organisation in an industry or sector that interests you
- Then monitor conversations and issues surrounding that organisation
- Prepare a report analysing these issues and conversations, then a proposal outlining appropriate strategies to manage these issues
This requires you to gain a broad understanding of social media tools (eg social networks and monitoring tools), a deep insight into your chosen organisation, and a mastery of report and proposal writing. That’s why our recommended links range across tools and sectors:
The FTSE 100 social media index (PR Week via Esther Tang)
Stop ignoring LinkedIn (from Small Business Trends via Eva Liba)
How Pinterest is Becoming the Next Big Thing in Social Media for Business (Entrepreneur.com via Tsvetelina Gocheva)
Fashion’s Air Kiss to Techology (Portfolio.com via Eva Liba)
9 ways students can use social media to boost their careers (Mashable via Mel Janka)
Also note this Introduction to Pinterest presentation by 33Digital’s Stephen Davies
